Super bowl Snickers Commerical
Mood:  surprised

The Snickers Super bowl commerical had me gagging for air. What were they advocating? What was the message? I will not buy another snickers bar again. In fact, I will boycott all Mars products. That commerical was tacky, stupid, offensive, gross, sick and a host of other descriptive wording. My intellgence was offended.

 

In response to your email regarding SNICKERS BRAND .

As with all of our SNICKERS Brand advertising, our goal was to capture the attention of our core SNICKERS consumer.

Feedback from our target consumers has been positive. In addition, many media and website commentators of this year's Super Bowl commercial line-up ranked the commercial among this year's top ten best. USA Today ranked it #9 of its top ten pick.

We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent. Consequently, we do not plan to continue to air the ad on television or on our SNICKERS Brand website.

Please be assured that we appreciate your feedback and value you as a consumer. We will continue to forward your comments on to our Marketing Managers.

Sincerely,

Consumer Care
Masterfoods USA
A Division of Mars, Incorporated



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